Competition in the automotive industry is fierce, meaning OEMs need to find innovative ways to differentiate their vehicles and stay ahead of competitors. Yet, consumers also have their own demands, making the whole process even trickier.
Here’s 3 trends automotive OEMs need to be aware of that are shaping the future of the automotive industry and will have an impact on future success.
The demand for customisation
As technology continues to develop at a rapid pace, consumers demand for increasingly complex customisation of their vehicles. …
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